Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to Designer Cutting Board clothes at one of the UK's top department stores. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty technology and more.

ASOS offers over 850 brands across petite, tall and curvaceous ranges. The most popular among the influencers Oh Polly stocks two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo, the fast-fashion giant, offers affordable womenswear.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious shoppers in their twenties in mind. The company raised money for its initial startup by selling replicas of popular styles, like those worn by Kate Moss and Sienna Miller. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing, as it would yield the highest returns.

The ASOS website has a variety of sizes and types including maternity clothing, plus-size clothing, accessories including stationary and shoes. The ASOS website also provides numerous trend guides, #AsSeenOnMe and other content that can encourage. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers an effortless shopping experience with saved items being synced and quick checkout. Its app also displays inventory information, which can help keep customers from disappointment when items are not in availability. This feature is an excellent illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It offers clothing for women, men and children. George offers a selection of clothes that are affordable and ethically sourced. Customers can buy clothing online, at more than 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet' trend and features pieces made of linen, cotton, and silk blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for the full suits.

As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. It can now send visual merchandising design and briefs with unprecedented speed efficiency, speed, and ease. The company also makes use of StyleShoots all-in-one photography equipment, which immediately remove clothing from their backgrounds and can be transferred into the Visual Retailing system for instant use in VM layouts. This helps to increase the merchandising efficiency and ensure that all of its stores receive the same information.

Debenhams

Debenhams is one of the oldest department store chains, which offers a wide range of clothing and other items. It has a broad selection of brands, and offers regular discounts and sales. The company also provides a range of services to help customers locate the products they're looking for.

The first store opened in London in 1778 as a drapers' shop. Through the years, it has evolved into a massive chain of department stores with a global presence. It is a major retailer of fashion and is known for military-grade watch Nh35a its exclusive designer brands and clothing. It also has an extensive online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's website and brand for the sum of P55 million. The purchase highlights the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is an online retailer of fashion. It sells clothing for men and women and accessories. It has several different collections, including Collections and Boutique. The company also offers an option to style services that suggest clothes based on the user's personality. This is a great feature for indecisive people or fashion newbies.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - including Topshop, Dorothy Perkins, and Boohoo - may be in danger of collapse (Yahoo Finance 2012). However the company's fortunes have shifted towards the downwards and it now appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be nearing the brink of collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest high-street customer could be to catwalk fashion. However, this is what killed it. When Asos and Boohoo started offering the same trendy trends at a lower price, shoppers have stopped coming to the stores in a flurry.

Unintentionally

Missguided is a UK fashion site that sells trendy pieces that are inspired by the style of celebrities. The site has a feminine theme, with white and pink. On its website, it offers a variety of models and items for women. Customers can avail free next-day delivery and a student discount on the website.

The site is targeted towards 16-34 year-olds and has many products. The brand is a rival of Boohoo - a fashion retailer which also sells trendy clothes to the same target audience. The site has bold headings that include pictures of clothing. Boohoo also allows users to sign up for their newsletter and get emails about new products.

Nitin Pasi was the founder of the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It serves customers in more than 100 countries. Its own line of fashion clothing is created and manufactured mostly in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits through selling to young people looking for fashionable and trendy clothes at affordable prices. This group, comprised of those who are younger than the age of 30, represents a massive market in the world.

Boohoo employees have access to a range of benefits that include pension plans as well as bonus schemes. The company focuses on employee health through gyms on-site and free health cash plans and mental support. The company is also well-known for its dedication to sizing diversity and has detailed size charts enabling shoppers to find the perfect size.

Amazon

As the world's biggest online retailer Amazon's UK branch offers a wide range of clothes, Large Aluminum Edge Ruler shoes and accessories. You can also purchase food items, household products and tools for DIY. The site also features a variety of international brands and products.

Other online stores worth a look include river island for trendy pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear like a lot more expensive than they are as well as Lavish Alice, which is a top choice for fashion-forward designs that are great for both dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department store chain, is another must-see for fashion-conscious shoppers. Their range includes a wide range of cosmetics and the latest electricals. They also have a broad selection of household products, such as unique tea caddies.